Trendy Apparel and Swag for Every Occasion

 The history behind the 430 name started in 1979 

when two cousins, Rob and Darryl, started the
430 Crew in the Parkside Projects, 

Eastside, Detroit, Michigan.
They controlled the Heroin game 

for over a decade in that area.  
Darryl, Fab, Slick, Jay 5, and Anthony have passed away.

Rob went on to change his life and is educating the youth and adults to move away from gangs, drugs, violence, and abuse and to make better choices.
Rob is the CEO of
The Streets Don't Love You Back Organization
(2009 - Present)